This Mission may be the most important of our time
It’s not crazy, together we can make this happen.
This mission is my attempt to fulfill the task assigned to me by my happiness idol, my wonderful son, Ali. My hope is that by sharing his message -his peaceful way of living- I may be able to honor his memory and continue his legacy. I tried to imagine the positive impact spreading this message could create, and I realized that maybe it is not for nothing that I have a high-profile job with global reach. So I took on an ambitious mission: To help one billion people become happier, a movement that I ask you to join so that together we can create a small-scale global pandemic of Ali-style joy.

It’s not crazy, together we can make this happen. This mission is my attempt to fulfill the task assigned to me by my happiness idol, my wonderful son, Ali. My hope is that by sharing his message -his peaceful way of living- I may be able to honor his memory and continue his legacy. I tried to imagine the positive impact spreading this message could create, and I realized that maybe it is not for nothing that I have a high-profile job with global reach. So I took on an ambitious mission: To help one billion people become happier, a movement that I ask you to join so that together we can create a small-scale global pandemic of Ali-style joy.
The message is spreading to every language

OBH
Step 1:
Make happiness your first priority
Step 2:
Invest in developing your happiness skills
Step 3:
Tell two people who will tell two people
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